In this episode of WellBuilt, Jon spoke with Isaac Larian, the visionary Founder & CEO of MGA Entertainment, the world’s largest privately-owned toy company behind the iconic Bratz dolls.

The journey begins with Isaac recounting his challenging childhood in Iran, marked by poverty and pivotal experiences that shaped his relentless entrepreneurial drive and resilience.

Isaac delves into how he got into the toy industry, sharing the inspiration behind the creation of Bratz dolls, and why he envisioned a fresh, modern, and inclusive alternative to Barbie. The discussion gets intense as Isaac opens up about his grueling legal battle with Mattel, the powerhouse behind Barbie. 

With a portfolio of over 100 innovative toy brands, MGA's journey boasts around 14 brands that have each generated sales ranging from $100 million to $10 billion. Isaac's leadership philosophy at MGA is deeply rooted in a culture of 'what's next,' emphasizing innovation and a hands-on approach.

He credits the company's groundbreaking success to this ethos, coupled with a flat organizational structure that eschews corporate politics and encourages individual ownership and accountability.

Furthermore, Isaac's approach to life and business is influenced by his spiritual journeys, particularly his transformative experiences with Vipassana meditation in India. He underscores the importance of mental clarity and inner peace, not just for personal well-being, but for fostering resilience and clear-mindedness in the face of entrepreneurial challenges.

Isaac's profound love for children is the heart of his work in the toy industry, driving his philosophy that the primary purpose of toys is to bring joy and foster imagination in young minds. He firmly believes that when passion leads business, financial success will follow, emphasizing that his legacy lies in resilience, perseverance, and never giving up in the face of adversity.

The conversation wraps up with a reflection on the broader aspects of the power of play, and the importance of strong family and mentorship bonds. Isaac's journey serves as a testament to the multifaceted nature of success, underscoring the significance of passion, persistence, and a deep-rooted love for what one does.

Enjoy!