Overcoming Discovery Resistance With Stories
Clients are often reluctant to open up to reps, but our special guest Rob Stenberg explains how you can use storytelling to break through that barrier. He discusses:
Here are some additional resources:
Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights to help you level up in your sales career.
Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
- Why storytelling is so effective.
- When in your sales process to incorporate stories.
- How to practice and prepare stories that resonate
- How to use stories to encourage your customer to “stay in discovery”
Here are some additional resources:
- Storytelling in the Sales Process | Ascender Course
- Discovery Process | Ascender Course
- Five Ways Stories Can Help You Create Urgency in the Sales Process | Ascender Article
- Sharing Stories in Your Sales Process | Podcast
Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights to help you level up in your sales career.
Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
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