SHOW NOTES
What you’ll learn in this episode of Getting Granular:
Jason’s story of how he started working in PPC – 1:00
What keeps Jason interested in PPC – 2:40
What did paid search look like 10 years ago – 4:00
What are the biggest trends in the future of PPC – 5:00
Jason’s thoughts on AI and machine learning in paid search - 6:00
How should marketer approach privacy concerns with paid media – 7:00
Jason’s approach to ROI and reporting - 8:00
Jason’s specializations and the verticals he’s passionate about – 10:00
What it’s like to work at Granular – 11:30
Activity