Though you might have incorporated MEDDICC into your sales process, you, like many new adherents of the methodology, may find difficulty figuring out the E: Economic Buyer. A common challenge is determining who exactly the Economic Buyer is and whether or not there is more than one in a deal, particularly a complex one. Force Management Senior Facilitator Brian Walsh joins us to clarify a bit of the mystery that surrounds the Economic Buyer. He covers:
Here are some additional resources:
Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
- Why there is typically only one Economic Buyer in an account.
- Key traits to look for when trying to identify the Economic Buyer.
- How to respond if there is a new Economic Buyer in your deal.
- How to request the help you need as you navigate your deal.
Here are some additional resources:
- Getting to the Economic Buyer | Ascender Course
- MEDDICC Certification on Ascender
- What to Do if You Can’t Gain Access to the Economic Buyer | Ascender Article
- What’s the Best Way to Test My Champion? | Ascender Article
Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
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