Virtually every major industry has experienced, or is in the process of experiencing, disruption. Think retail, personal transportation, automobiles, computing, music, photography, media, and the list goes on and on. Housing in the U.S. has been able to sit on the sidelines with its first cost dominated business model and uniquely disaggregated industry…but not for much longer. That’s because there are five crises driving four innovations that will disrupt an industry totally resistant to change. A certainty by simply connecting the dots. Understanding these changes and preparing for them will be critical for all high-performance housing professionals. Will you be ready?

Learning Objectives:
1. Learn what five housing crises are converging on the housing industry imposing profound pain.
2. Learn what four housing innovations are waiting in the wings with impressive pain relief. 
3. Learn what housing disruption is certain by simply connecting the dots.
4. Learn how high-performance housing professionals can prepare for the disruption ahead.

Sam Rashkin has earned an international reputation for his work engaging thousands of homebuilders as national director for ENERGY STAR Certified Home and Chief Architect with the U.S. DOE Building Technologies Office directing Zero Energy Ready Home. Over two-and-a-half million high-performance homes have now been certified under these programs. Through this decades of experience, research, and detailed observations, Sam has learned two things. One, high-performance is a critical must-have for success in the housing industry. Two, high-performance is not nearly enough to meet the new user experience imperative. Sam’s latest work and new book, “Housing 2.0 – A Disruption Survival Guide,” provides the guidance needed for high-performance builders to become industry leaders with a comprehensive framework for optimizing the housing user experience.

Download the first two chapters of Housing 2.0 here: https://www.greenbuildermedia.com/housing-2.0#book