Last week I published an article on the new partnerships between Universal Tennis Ratings and the two major coaching certification organizations, USPTA and PTR (click here to read the article). And this week UTR announced another new partnership with Chinese Tennis organization Love Sports. Now, you have the opportunity to hear from UTR's CEO, Mark Leschly, about how UTR works and what's in store for the future. Since there seem to be a lot of misconceptions around UTR and its algorithm, I thought this would be a great chance to clear up some things and give you a peek behind the curtain.

Universal Tennis is the company behind UTR powered by Oracle, a revolutionary system that provides a single, unifying language and standard for tennis players across ages, geographies and genders. The company’s vision is to unify tennis for everyone by bringing cutting edge analytics and community based technology to players worldwide independent of level. UTR is a unique, algorithm-based system for tennis that allows anyone to measure, identify and track their level relative to other players, while also providing tools for coaches and organizers to run UTR Powered Events that are level based rather than age or gender driven. Today the UTR powered by Oracle system is gathering data over 6.5 million match results, across 700 thousand players in over 200 countries. The Company is owned by Iconica Partners (www.iconicapartners.com) and other seasoned investors, advisors and operators in tennis, sports, technology and media. Partners include Ken Solomon, President of Tennis Channel; Mark Hurd, CEO of Oracle; Jan Leschly, former CEO of Smithkline Beecham and ATP Top 10; Ken Hao, Managing Partner, Silver Lake Partners; Tennis Media Company; and the LA Dodgers investment group.  To sign up for UTR powered by Oracle, please visit www.MyUTR.com.

Mark Leschly combines both an in depth knowledge and experience in sports and tennis with nearly 25 years of entrepreneurial management and investment in technology led businesses as a venture capitalist and startup CEO. He is a former ATP ranked player selected to the Danish Davis Cup, two time Captain and #1 player for Harvard Men’s Tennis and a member of the USTA Foundation Advisory Board and USTA Player Development Council. 

Mark is the Founder and Managing Partner of Iconica Partners, a principal firm investing at the interface of sports, media and technology. He is an owner in several sports teams and leagues including the Los Angeles Football Club (Major League Soccer team in LA), Professional Fighters League (a new MMA league), Team Liquid (esports) and Oklahoma City Dodgers (AAA Minor League baseball team). He is an owner and Managing Partner of Rho Capital Partners, a leading technology focused venture capital and private equity firm with over $2.5B under management (www.rho.com). 

Mark received an M.B.A. from Stanford University’s Graduate School of Business and a B.A. with honors from Harvard University where he played tennis all four years.

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