Regardless of if a shopper starts online or walking the sidewalk in front of your store, the path to purchase is as unique as the pieces themselves. This week's conversation illuminates the diverse ways consumers shop for everything from engagement rings to casual accessories. We dissect the importance of not just catering to high-ticket items but also embracing the varied desires of a broader clientele. By balancing in-person consultations with digital exploration, businesses can craft a shopping experience that resonates with a generation of buyers seeking both meaning and variety in their purchases.

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