AI Transformations in Retail: Insights from Michelle Grant

In this fascinating episode of the CanadianSME Small Business Podcast, we delve into the transformative role of artificial intelligence in retail with Michelle Grant, Director of Strategy and Insights at Salesforce. With her extensive experience, Michelle provides a strategic vision for integrating AI technologies that revolutionize how retailers interact with their customers. This conversation focuses on the insights from the Salesforce and Retail AI Council report, exploring how AI is shaping the landscape of Canadian retail and beyond.

Key Highlights:

• Michelle discusses the significant findings from the recent collaborative report between Salesforce and the Retail AI Council, shedding light on key trends and strategies for SMEs to adopt AI effectively.
• Exploration of how Canadian retailers are utilizing generative AI to enhance personalization and operational efficiencies, demonstrating the technology's potential to revolutionize customer experiences.
• The importance of a robust data strategy as the backbone of successful AI implementations, with practical steps for SMEs to develop such strategies.
• Key considerations and advice for SMEs exploring or expanding their AI strategies within the retail sector, highlighting potential pitfalls and strategic planning.
• Insights into how AI can be leveraged by SME retailers to not just personalize but truly immerse and enhance the customer experience, setting new standards in the retail industry.

We would like to thank Michelle Grant for her invaluable insights and for leading us through the complexities and opportunities of AI in retail. 

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