Downloads can be useful data point metrics for analyzing, reflecting, and applying what you have learned to improve your podcast.

Here are ways podcasters tell us they use download data...

The top answer in the poll we created was:

• Downloads tell me how engaged my listeners are

Other feedback we received:

• Analyzes downloads to see when listenership falls off. The Podcast host can see what is working for the podcast audience and what isn’t working.
• Listens on each episode help to better understand what content is preferred by listeners and then create more content around those popular topics.
• Determine if your show is continually expanding reach, and providing content that resonates with the people listening.
• Downloads can also be a terrific data point to let you know if your growth strategies are making an impact or not.

Word of caution: downloads should be one measure of this but not the only measure! If you have worked to create an engaged community- additional metrics can be feedback from listeners, survey data, reviews, direct messages from listeners… these data points can tell you more than just download numbers alone.

Downloads numbers can be fickle- we saw our downloads significantly drop during a two-week period in the holidays. This drop had nothing to do with the quality of our shows and more to do with the seasonal busyness of our listeners.

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Podcasts mentioned in this episode:

• 10 Ways to Authentically Connect with Your Podcast Audience (Episode 8)
• Ed Cunard- The Greatest Song Ever Sung (Poorly)
• Debbie Messenger- Eat Play Laugh
• Kandra McGaha- I Trip Over Flat Surfaces
• Barb Wagstaff- The Diabetes Goddess 

Edited by: The Sexy Sound Guy (aka David Sais)

Produced by: KaSa Media Productions