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Customer Experience is so much more than just optimizing the digital portion or the human to human element. True CX design considers so much more. Today’s episode of CX Passport talks with Brooke Bayer about bringing thoughtful design to customer experience, how retail isn’t dead but boring retail is and why diversity, not just “check-box” diversity but true reflection of the diversity of the customer base is vital to delivering great customer experience. Brooke also shares how immersive travel brings about a deeper understanding of place, time...and yes, food!