Ep. 641 - Smart Dealerships Are Winning More with AI Says Maarten Bekkers

If you hear the word “AI” and immediately picture a clunky chatbot throwing out robotic answers like “I’m sorry, Dave, I can’t do that”—you’re in for a wake-up call.

In this episode of The Dealer Playbook, I sit down with Maarten Bekkers, the founder of AutoChat, to break down how AI is so much more than a fancy Q&A bot on your website.

Oh, and if you’re still chasing endless leads like a golden retriever chasing a tennis ball… buckle up. Maarten and I dive into why quality leads > lead volume and how AI can filter out the noise and hand you the real opportunities.

At one point, Maarten hit me with this:

"Selling something to someone who doesn’t need it is bad. But NOT selling something to someone who DOES need it? That’s even worse."

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This Episode's Sponsor:

AutoChat.ai Stop losing leads and wasting time on outdated processes. AutoChat is the AI-powered communication platform that turns your website into a customer magnet and your team into efficiency powerhouses.

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