Disney vs. Starbucks: Loyalty Starts with Leadership

On this episode of Brand2Brand: The Marketing Show, Thomas Stirling, and Veronica St. Cyr dig into leadership’s impact on brand loyalty. From Disney CEO’s massive layoffs and disappointing earnings to Starbucks CEO’s antagonistic emails and unionization controversy, leading a brand has never been this complicated.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.