147. The Power of Print in the Digital Age with MoreWithPrint
Tired of the same old digital marketing? Dive into the world of print project power with Lauren Russett, as she spills the ink on the importance of tangible branding in a digital world. Tune in for a vibrant discussion on brand consistency through print marketing, multifunctional printed products, and creating a tangible presence for your brand. Lauren Russett runs the marketing for online stationery and printing company, MoreWithPrint. MoreWithPrint is owned and powered by Dupli Envelope & Graphics. Printing for business organizations throughout the USA for decades. Supporting you by making it simple to create your projects online at affordable prices, while providing world-class customer service! They provide everything from envelopes and sticky notes to booklets and apparel. ------------------------- In today's episode, we cover the following:
- Lauren's origin story
- How you can bring your brand to life with print
- Your options for print
- The differences between working with a brand designer vs. Canva for print
- The importance of file types and Pantone colors
- The power of brand color consistency
- Some of Lauren's favorite projects she's worked on
- Multifunctional print campaigns
- Predictions on the rise of print
- Highly customized mail for customer engagement
- Print trend predictions for 2024
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