Maybe it’s time to make your approach to marketing stand out. How can we do that? Well, first of all, says our guest Heather Peterson, have fun. A playful and novel approach will get your client’s attention. Just make sure you know exactly which type of client you’d like to work with first.

In this episode we learn:
- speak to few, not many
- be specific about the work you showcase and speak directly to the exact type of client you want
- stay top of mind by frequent connection points
- a book is a great opportunity to share recent work with past clients
- sow seeds, rather than opting for a single blanket mailing
- package any gifts thoughtfully, so they’ll stand out
- make it easy for the client to say yes to your offer by supplying them with things they can easily share

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