Authority is a term that gets thrown around a lot in the business sphere. Of course, your company must have authority. But what exactly does it mean, and why is it so important?
In many ways, your authority is your reputation. Building your authority can affect your sales figures. When consumers need to buy something, they naturally choose to buy from someone with authority and a good reputation.
And how can you build brand authority? We will talk about that in this episode, so make sure you stick around.
Today, I am joined by four incredible individuals who have built authority in their respective areas. Let's welcome them!
Danielle McDonald owns Radiant Gourmet Juice & Smoothie Bar in Bastrop, TX.
Jason Smircich is the Head of New Business at Hotmart, a global tech and education company and an industry leader in the digital product market.
Cherie Werner is the Community Builder at FIESTA, a community for Founders, Investors, Entrepreneurs, Startups, Techie, & Austin newcomers.
Jon Werner is one of the co-founders of KOYA, a gratitude platform that allows businesses to show value to their employees and customers by putting relationships first before you start transacting.
Tune in to SMART Businesses Do THIS and learn how you can build authority in your space and continue to evolve with the future!
"Smart businesses bring originality while also sticking to what they know works."
- Danielle McDonald
"To me, the biggest way to build authority quickly is through partnerships."
- Jason Smircich
"I just have to do what I do best–being available, welcoming people, and delivering on what we were trying to do."
- Cherie Werner
"First-person referral is much better than any other referral you can have."
- Jon Werner
In This Episode:
- How did each guest build authority in their respective areas?
- Have you ever encountered a superior or competitor with authority but lacking authenticity and cannot deliver on their promises? How do you deal with people like them?
- In what ways can you evolve and continue to develop your authenticity and authority in the future?
- What do SMART Businesses do, according to Danielle, Jason, Cherie, and Jon?
And much more…
This Episode is Brought to You by:
- Working Vacation - https://workingvacation.com/
Connect with Guests:
- Danielle McDonald, Radiant Gourmet Juice & Smoothie Bar - https://juicebundle.com/
- Jason Smircich, Hotmart - https://hotmart.com/
- Cherie Werner, FIESTA Community - https://www.fiesta.community/
- Jon Werner, KOYA - https://www.getkoya.com/
Connect with Adam Lyons:
- Website - https://thesmartblueprint.com/
- LinkedIn - https://uk.linkedin.com/in/adam-lyons-210670166
- Facebook - https://www.facebook.com/TheAdamLyons/
- Instagram - https://www.instagram.com/TheAdamLyons/