Welcome to Season 10, Episode 39, of the ParentingAces Podcast, a proud member of the Tennis Channel Podcast Network. This week's episode features Alex Gruskin, the man behind Cracked Racquets, and a fellow Tennis Channel Podcaster. Alex and Lisa discuss a variety of topics around junior, college, and pro tennis, including how Cracked Racquets is changing the landscape around how tennis is covered in the media.

Alex Gruskin grew up playing Junior Tennis and always knew he wanted to continue his Tennis Journey in college. He also really wanted to go to the University of Michigan and found playing Club Tennis was the right choice for him. He had a fabulous experience there, captaining his team and taking them all the way to a National Championship.

While still in college, Alex partnered with some Tennis Friends to create Cracked Racquets and the Great Shot podcast. Their dream of disrupting the conventional media coverage of the sport is coming true as they are now being engaged to commentate professional tournaments and even run their own events.

Their latest venture is Project Elite, a vehicle to help College Tennis Players connect with sponsors now that college athletes are allowed to profit from their name, image, and likeness. Project Elite will provide players paid chances to promote the sport, build their brands, and much more.

Alex is a great story teller, as you will hear in this episode! Be sure to follow him on social media @GreatShotPod and subscribe to their multitude of podcasts (Great Shot Pod, Cracked Racquets, Cracked Interviews, The Mini-Break Podcast) on your favorite podcast app. You can listen to my recent interview on Cracked Interviews recapping the USTA Girls 16s/18s National Hardcourt Championships at https://www.crackedracquets.com/great-shot-podcast-210820/. My interview with Alex discussing Name, Image, Likeness is at https://www.crackedracquets.com/great-shot-podcast-210728/.

As always, a big thank you to Morgan Stone, aka STØNE, for our intro and outro music this season. You can find more of his music at SoundCloud.com/stonemuzic. If you’re interested in House Music, please be sure to check out his social media channels on Facebook, Twitter, and Instagram.

If you’re so inclined, please share this – and all our episodes! – with your tennis community. You can subscribe to the podcast on iTunes or via your favorite podcast app. If you haven’t already, be sure to become a Member of ParentingAces by clicking here. And check out our logo’d merch in our online shop (Premium Members received FREE SHIPPING every day!).

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