Episode 12:4 Jeff Weiss, President & CEO of Age of Majority on What Boomers and Caregivers Want

The leading marketing consultancy catering to older adults works with every sector of aging services—from large healthcare providers, to senior living and home care, to age-tech startups. Learn key findings from new research on the 50-million-large caregiver market in North America and why nine out of ten caregivers see technology playing a crucial role in the future.

About Jeff

Jeff is the President and CEO (Chief EvAgelist Officer) of Age of Majority, a research-driven marketing consultancy that helps organizations better understand older adults so that they can engage them more effectively. He is in the last wave of the Baby Boomers with over 30 years of marketing experience on both the client and agency sides of the business. Prior to starting Age of Majority, Jeff led Harbinger out of their Toronto office - a PR agency that is focused primarily on launching brands and marketing to women.

Over the years, Jeff has witnessed the dramatic changes of the aging population. In his experience working for and with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever, he understands why corporations are missing the boat on the over 55 crowd and he knows what’s necessary to take advantage of this largest and fastest growing segment in business.

Key Takeaways

• According to the Connecting with Caregivers Research Report, about three-quarters of older adults are receptive to health monitoring through wearables and smart home environments. Top three age-tech sectors include #1 Wearables (approximately 40% of older adults are wearing a device), #2 Accessible communication in the home, whether that be smart speakers or some type of screen device, #3, In-home surveillance systems for safety and security.
• Age-tech senior living solutions most in demand include workforce solutions to free up staff, opportunities for incremental revenue, and products and services that promote residents’ continued independence and autonomy.
• The biggest mistake age-tech start-ups make is developing products and services without end user input. “If you build it, they will come,” does not hold true.