Leveraging AI To Humanize The Sales Process With Usman Sheikh

Usman Sheikh is the founder and CEO of xiQ, an award-winning B2B sales and marketing platform combining neuroscience, psychology, and AI to understand the buyer’s mindset. Prior to xiQ, Usman spent more than 13 years with SAP in various global roles, with a deep understanding of the B2B sale at the highest level. He also frequently serves as a guest lecturer on the topics of AI and B2B sales and marketing at business schools such as the University of Texas, University of Alabama, and Clemson University. 

Join us as we discuss the rapid growth of AI, diving into the capabilities of the technologies and how we can apply them to different elements of selling.

Highlights:

• Usman’s journey in professional sales
• Predictive analysis vs generative analysis in AI
• Applying AI to different elements of selling
• How to stay current and improve your level of acumen with AI

Episode Resources:

Connect with Mark Cox

• https://www.inthefunnel.com/
• https://ca.linkedin.com/in/markandrewcox
• https://www.facebook.com/inthefunnel
• markcox@inthefunnel.com

Connect with Usman Sheikh

• xiQ Platform: https://xiqinc.com/platform/  
• Follow Usman on LinkedIn: https://www.linkedin.com/in/usmanmsheikh/  
• Follow xiQ on LinkedIn: https://www.linkedin.com/company/xiqinc/  

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