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247 | Seeking Advice From People Who Get You | with Albert Matheny

Honest Ecommerce
Honest Ecommerce
Episode • Oct 16, 2023 • 25m

Albert Matheny is the CEO of Promix Nutrition. Albert has a Master’s degree in Human Performance and a Bachelor’s Degree in Exercise Physiology & Food Science. He is a Registered Dietitian Track and Field Athlete, and an alum at the University of Florida (2004-2009).

In This Conversation We Discuss:

  • [00:59] Intro
  • [01:35] Starting a business from scratch
  • [03:01] Finding people that’s interested in your product
  • [04:15] Reaching out to relevant people for insights
  • [04:44] Building things up based on learnings
  • [05:36] Placing products where target audience can see it
  • [06:35] Finding the right niche for your business
  • [07:37] Building presence on Amazon
  • [08:11] Leveraging Unique Selling Points to draw people in
  • [09:02] Slowly investing on things that help grow your business
  • [09:36] Partnering with someone that gets you
  • [10:12] The importance of awareness in the marketing funnel
  • [14:22] Taking control of your business’ growth
  • [15:06] Establishing your brand image outside of Amazon
  • [15:58] Delegating tasks to people that fits the role
  • [17:12] Balancing different sets of skills vital to a business 
  • [18:18] Recognizing trivial but equally crucial parts
  • [20:04] Where to check out Promix Nutrition
  • [20:22] Sticking to and doing more of what works
  • [22:10] Tuning in to reality checks from time to time
  • [22:57] Knowing when & where to pour out maximum efforts
  • [23:59] Monitoring risks and doing necessary adjustments
  • [24:29] Listening to good advisors for clear guidelines

Resources:

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