Episode 14:6 Katherine Lord on How Country Clubs Support Older Adults

Katherine Lord promotes aging well and intergenerational connection through her work as Director of Community Operations at Club Management Association of America. She talks industry disruption, inclusive wellness, and the opportunity to support people at all stages of life.

About Katherine

Katherine Lord is a marketing, communications, and programming enthusiast who loves to bridge the gap between the strategic and tactical. She received her bachelor's degree in Business Administration from the University of Colorado, and her master's in social work from Metropolitan State University of Denver.

Currently, Katherine is the Director of Community Operations for the Club Management Association of America, where she curates educational programming and engagement opportunities for association members. She is dedicated to helping people, companies, and communities find and share their greatest gifts.  

Key Takeaways

• Wellness trends in country clubs include recovery, focus on sleep, injury rehabilitation, nutrition, and intergenerational opportunities.
•  Competitive offerings for older adults who can no longer play golf and tennis keep members engaged and relevant (an example is the pickleball craze).  Our competitive side doesn't go away as you age.
•  Progressive country clubs foster connections across generations. Older adults who are aging in place can use their country club to stay socially connected and active.
•  Team sports are a great way to make friends because there is a commonality and shared goal. Research says it is harder to meet people and form relationships as we grow older.