The Future of CRM with AI and Human Connection

In this episode of the CanadianSME Small Business Podcast, we are joined by Alex Ackermans, Vice President of Product & Engineering at Maximizer, to delve into how the intersection of human connection and artificial intelligence (AI) is transforming customer relationship management (CRM). With years of experience in software and AI product development, Alex shares his insights on maintaining a human-centric approach while integrating AI tools into business strategies.

Key Highlights:

• The Importance of Human-Centric CRM – Alex discusses why the human touch is essential in customer relationships, even as businesses adopt AI technologies.
• AI’s Role in Enhancing CRM Systems – Learn how AI is helping companies streamline decision-making, surface important insights, and improve customer satisfaction.
• Building Trust with AI in Sales – Discover how AI can assist sales teams in fostering trust and authenticity with customers.
• The Future of AI-Human Collaboration – Alex shares his thoughts on the future of AI and human collaboration in CRM, highlighting how businesses can maintain human-centric practices while leveraging technology.
• Diversity and Innovation in Tech – Explore the role of diversity and inclusion in product development and how Alex’s commitment to these values has shaped the products at Maximizer.

A big thank you to Alex Ackermans for his valuable insights on the evolving landscape of CRM and AI. His perspective on balancing human connection with technological advancements offers small businesses a blueprint for future success.

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