Philip Squire is the CEO of Consalia, a UK-based specialist business school He is also one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is also the author of Selling Transformed: Develop the Sales Values which Deliver Competitive Advantage.
Philip talks about his book and explains his key theories for selling effectively.
Phillip aligns with Mark in believing that sales is a profession and as such should be recognized as a profession at the university level. His doctoral research project explored ‘Complex (Global) Account Selling Effectiveness’ and the extent to which a value-based approach to developing relationships with customers enhances sales performance.
Highlights
- Who is Philip Squire? 0:14
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