Today, I'm diving into a touchy but crucial topic: MONEY. And more specifically, how your own hangups with it might be sabotaging your practice's success. Had a chat with a staff member recently that really highlighted this. This staffer couldn't understand why a patient wouldn't pay $200 to fix their shoulder, saying they couldn't afford it. But this same staffer will drop $300 − $400 on a functional med doc visit. The difference? Perceived value and understanding. We devalue what we know how to fix. Your clients DON'T know how to fix their shoulder, and they value that solution.

🔑 Key Takeaways:

• Your Money Mindset is Contagious: If you don't believe in the value of what you offer at the price you charge, neither will your clients (or your staff). This often stems from your upbringing or past experiences.
• Value is Subjective, Price is What You Pay: People pay for solutions to their problems and the value they perceive. Starbucks sells coffee for more because they sell an experience and perceived quality. You do the same.
• You're Worth More Than the Government Says: If you're charging less than Medicare for a cash visit, you're undervaluing yourself. The government, the king of mediocrity, thinks you're worth more. Step up.

🧠 Pro Tip:

• If your business is stuck, look inward. Your relationship with money and value is likely a bottleneck. It's uncomfortable work, like new strength training, but pushing through that discomfort is where growth happens.

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