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Adidas is stuck with $530M worth of Yeezys that they can't get rid of

The Dr Boyce Breakdown
The Dr Boyce Breakdown
Episode • Dec 23, 2022 • 26m

According to Bloomberg, the Adidas deal with Kanye West has left the company with over half a billion dollars worth of sneakers that they don't know how to sell.    This is due to the fact that Adidas dropped West after he made a series of antisemitic remarks.    The relationship between Kanye West and adidas began in 2013. At the time, Kanye had just ended his partnership with Nike and was looking for a new partner to help him create his own line of shoes. After months of negotiations, Kanye and adidas finally announced their partnership in November 2013.  Since then, the partnership between Kanye and adidas has grown exponentially. Kanye has released several successful shoes with adidas, including the Yeezy Boost 350, the Yeezy Boost 750, and the Yeezy Boost 950. In addition to these shoes, Kanye has also designed clothing and accessories for adidas, including a range of hoodies, t-shirts, and hats.  In 2018, Kanye and adidas announced the launch of their new Yeezy brand. The Yeezy brand is a line of shoes, apparel, and accessories designed by Kanye and inspired by his own personal style. The brand has been a huge success, with the Yeezy Boost 350 becoming one of the most popular shoes of the year.  Kanye and adidas have also collaborated on several high-profile projects, including the Yeezy Season fashion shows and the adidas + Kanye West pop-up stores. These projects have allowed Kanye to further his creative vision and have helped adidas reach a wider audience.  The partnership between Kanye West and adidas has been a success for both sides. Kanye has been able to create a successful line of shoes and apparel, while adidas has been able to reach a new audience and expand its reach.  I want to talk about Kanye West, #Adidas and some of the other things I'm noticing about this peculiar business relationship.  It's unfortunate that it ended, because this could have been very good for the black community.   Dr Boyce Watkins is a Finance PhD, Black Wealth specialist and author of the book, "The 10 Commandments of Black Economic Power."  You can learn more by visiting http://BoyceWatkins.com

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