S2 EP 101: *Special Edition* How We Increased Rents by 29% During COVID wtih Ellie Perlman

While none of us are pleased with the circumstances that COVID has created, there is an overlooked benefit: new challenges create new opportunities. Being that these times are unprecedented, there's not a best practices guide. We have been forced to learn and adapt in real time. Today's episode shares with you how we learned to bypass assumptions, get creative, and surprised even ourselves when our new strategy has thus far resulted in nearly a 30% rent increase, in the middle of a pandemic!

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