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Bonus Episode: Redefining SEO: Content Engagement Over Keywords with Brent Peterson

Honest Ecommerce
Honest Ecommerce
Episode • May 9, 2024 • 26m

With over 25 years of experience in the e-commerce industry, Brent is the President and Founder of ContentBasis LLC, a cutting-edge startup that helps businesses optimize their content discovery through predictive analytics and human expertise. ContentBasis is a unique solution that combines advanced technology and human talent to enhance clients' digital footprint and customer experience. 

Throughout his career, Brent has been a serial entrepreneur, a keynote speaker, and a fervent advocate for outstanding e-commerce solutions. He started his first eCommerce website in 1995 and later co-founded and led Wagento, a top Adobe Commerce Agency in the Americas. He has also been recognized as a Magento Master for five consecutive years for mentoring the Magento community and delivering exceptional projects. 

As a podcast host and a global speaker, He shares insights and best practices on various topics related to e-commerce development, project management, and customer experience.

He is also an active Entrepreneurs Organization (EO) member and a passionate endurance athlete. 27 Marathon, 1 Ultra Marathon, 6 Majors, and one Ironman.

In This Conversation We Discuss: 

  • [00:41] Intro
  • [01:08] Exploring Ecommerce platforms
  • [02:31] Talk Commerce's immersive podcast world
  • [03:07] Crafting human-centered content solutions
  • [04:58] Customizing solutions: AI for specific needs
  • [05:57] Data-driven strategies: leveraging sales insights
  • [08:06] Refining AI output for accuracy in content
  • [10:12] Experimental success via testing SEO strategies
  • [13:14] Evolving SEO: Beyond keyword stuffing
  • [14:58] Establishing authority through content expertise
  • [16:19] Addressing key concerns across platforms
  • [17:57] Finding your USP and thinking outside the box
  • [18:49] Tracking new and lost keywords
  • [20:21] Staying ahead & doubling down on niches
  • [21:10] Diversifying content: exploring audio & video
  • [22:25] Exploring AI in podcasts
  • [24:03] Exploring creativity beyond content creation
  • [25:15] Get in touch with Talk Commerce & Content Basis

Resources:

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