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Pepperidge Farm expands how consumers eat bread

Since Sliced Bread
Since Sliced Bread
Episode • Mar 5 • 24m

In this episode of Since Sliced Bread, Ama Auwarter, vice president, bakery and cookies at Campbell Snacks, shares how the company is reaching consumers, especially Generation Z, and inspiring them to think outside of the box with bakery. Listen to this week’s episode to hear more about how Pepperidge Farm is expanding the bread category.