This week is an example of transmuting what seemed like a failed expedition to talking about the kind of things SEO's don't normally talk about - how do we get answers to our SEO questions.
Two questions posed in the last few weeks illustrate the problem as I see it- too many people trying to chart a course in SEO without a map, who ask questions of strangers in social media and those that conflate the information they get from tools as a short cut to what it takes to rank within Google.
We as SEOs may work in isolation, but it doesn't mean we are consigned to be alone. And social media may not be the best place to build your SEO chops.
Just like we can not get into shape with just a gym membership alone, we can not short circuit the work necessary to understand how Google works by avoiding actually interacting with a search engine. No one answer, no one person, no one tool can relieve us from the work investment and using our brains.
All of us started somewhere. Find where you are and deliberately work from there.
For more information on the group I mention in the show - https://bit.ly/seofriends
You can find me on Linkedin - Carolyn Holzman.
American Way Media AmericanWayMedia.com Austin, TX
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