Executive Session: Bridging the Gap Between Expectation and Experience

Bill Sonn, principal consultant at The Sonn Group and senior healthcare consultant at Gelb Consulting talks about how to identify potential patients and marketing success in your healthcare organization to keep up with population growth, as well as avoid dissatisfaction by aligning patient expectations with their experiences with the practice.
Find more Executive Session podcasts and content on the MGMA Executive View page: www.mgma.com/executiveview/.
Intro/outro: "Candlepower," Chris Zabriskie [Attribution 4.0 International (CC BY 4.0)]