Episode 12:10 Joanna Mansfield on Luxury Senior Living & Moving the Footprint from Horizontal to Vertical

Joanna Mansfield, General Manager of Coterie Hudson Yards in Manhattan, talks about elevating the urban lifestyle concept. She shares her strategies for creating a boutique experience and using technology for uber-personalization and on-demand access.

About Joanna

Joanna Mansfield has been integral to launching Coterie, a luxury senior living development by Related Companies and Atria Senior Living. She joined Atria in 2012 and has served in various roles and leadership responsibilities including Senior Vice President of Care, Senior Vice President of Operations for Atria Home Care in New York, Resident Services Director, Executive Director and Regional Vice President. Most recently, Ms. Mansfield was responsible for all care operations for Atria's more than 200 communities across the U.S. and Canada and led care operations during the COVID-19 pandemic.

Prior to joining Atria, Ms. Mansfield was employed by the New York State Department of Health as a Nurse Surveyor and the city of Ithaca as Wellness Director. Joanna holds a Bachelor of Science in nursing from Ryerson University in Toronto.

Key Takeaways

• Older adults want to stay near their children in urban locations so they can be active grandparents and access cultural institutions, fine dining, and shopping.
• Exclusive concierge services include in-home personized dinners with celebrity chefs, priority access to top rated restaurants, and free memberships to museums and cultural institutions.
• Coterie manages a fleet of Alexa devices with smart home features to communicate with residents and provide daily calendars and menus. Alexa is a direct connection to the hospitality team who curate a variety of experiences based on analysis of personal preferences.
• Culinary highlights include an open kitchen, collaboration with award-winning chefs, locally-sourced seasonal menus, and on-site sommelier for food and wine pairings, and nutrition consultationfrom The Mayo Clinic.
• Coterie’s wellness department uses the Mayo Clinic assessment tool, in collaboration with on-site physical therapy and occupational therapists, to create physical fitness programs and optimize balance and cognitive function.