Smaller games like Palworld, Baldur’s Gate 3, and Helldivers 2 are becoming increasingly popular while major studios are seeing major layoffs. Could one of the reasons be that these games aren’t tainted with the woke mind virus that seems to permeate the gaming industry as a whole? Sweet Baby Inc. is one example of a company determined to make games worse by inserting specific political ideologies into every game they consult on. We discuss the controversy surrounding the company that some are saying will spark Gamergate 2.0.