Lock Screen content is the next big thing, TikTok still committed to shopping, new Apple patents.

TikTok is hitting back at reports it’s cooling on the idea of live shopping through its app.

 

Widespread reports yesterday quoted an unnamed TikTok source saying sales figures had been disappointing and a planned roll out of the feature was on ice - the company says it never planned to launch in continental Europe in the first half of this year and it remains committed to it’s UK service.

 

Certainly the TikTok website is still encouraging brands and influencers to ‘open a shop’ at shop.tiktok.com

 

 

The Consumer Technology Association has picked dup some new patent filings from Apple which suggest a future range of MacBoooks could offer wireless charging for iPhone and keyboards that can sense multiple inputs. There’s also the potential for MacBooks to be made from materials such as ceramics and glass instead of aluminium. 

 

 

And I think we’ll be hearing more about ‘lock screen content’ in the coming months.

 

Rather than unlocking your phone, choosing an app and then seeing content, the future might involve giving one app control over your lock screen and having it serve a rotating feed of news headlines, quizzes, games and pictures - think of it as a really clever screensaver - and yes, it’ll almost certainly contain ads as well.