Today on The Black Financial Channel, I speak about the stark difference between the branding decisions of Sha'Carri Richardson vs. Shelly-Ann Fraser-Pryce.  Shelly-Ann is the five time world champion in the Women's 100 meter dash and Sha'Carri is a very talented athlete who doesn't do very good interviews, who also didn't make the semi-final of the US Nationals. 

Without attacking Sha'Carri or telling anyone what to do, I want to explain why Shelly-Ann is literally the gold standard for branding and why Sha'Carri may want to take notes.