In 1995 a bestselling book proposed a simple dating strategy for women: Lose weight, wear bright colors and become a completely different person for the rest of your life.
Thanks to Moira Donegan for helping us with this episode!
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Sources:
- From Front Porch to Back Seat: Courtship in Twentieth-Century America
- Taffy Brodesser-Akner’s essay, “Stuff Your ‘Rules’”
- The More Things Change: The Rules And Late Eighteenth‐Century Conduct Books For Women
- Shrinking Violets and Caspar Milquetoasts: Shyness and Heterosexuality from the Roles of the Fifties to "The Rules" of the Nineties
- From Mountain Peak to Total Woman: An Evolutionary History of Pre-feminist Dating Advice
- The Mating Game: How Gender Still Shapes How We Date by Ellen Lamont
- So Many Rules, So Little Time
- Abiding by The Rules: Instructing Women in Relationships
- What leads to romantic attraction: similarity, reciprocity, security, or beauty? Evidence from a speed-dating study
- "Playing Hard To Get": Understanding An Elusive Phenomenon
- Egalitarian Daters, Traditionalist Dates
- Aspirational pursuit of mates in online dating markets
- Disintermediating your friends: How online dating in the United States displaces other ways of meeting
- Playing Hard To Get
Thanks to Mindseye for our theme song!
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