Essentials of a High-Converting Interior Design Portfolio

Learn the essentials that will help you turn your design portfolio (the second most visited page on your website) to a thriving marketing tool. Katie O’Brien shares tools to create a high-converting design portfolio that transforms browsers into clients.

In this episode we learn:
- analyze current website traction to determine where browsers click through and where you lose them
- website copy is commonly overlooked on interior designers' portfolio pages—a few lines of copy go a long way
- give individual projects their own pages and use these subpages to tell the story of your client and the project
- hire a professional photographer and create a consistent look throughout your website
- only showcase projects you want more of
- use clear calls to action on every page

It’s time to take control of your business.
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