In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Sydney Melin, Executive Director of Audience and Community Marketing at Forbes, to discuss the role of event technology in enhancing attendee experiences. Sydney shares insights on how Forbes uses event tech to streamline processes and improve engagement, highlighting the importance of integrating technology to provide a seamless experience for attendees.

Sydney Melin emphasizes the significance of using event technology not only for event management but also to enhance the attendee experience. She shares examples from Forbes' events, such as the CMO Summit, where they achieved an 80% app adoption rate, demonstrating the effectiveness of using a centralized platform for session registration and communication. Sydney also discusses the potential of AI in post-event communication to maintain engagement and improve future events.

Here’s what you’ll hear about in this conversation:

• How to utilize event technology to enhance attendee experiences and streamline communication.
• The importance of regularly reassessing and updating your event tech to ensure it meets current needs and capabilities.
• How to engage with attendees post-event using personalized content and AI-driven tools to maintain community and gather feedback.

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/forbes-event-technology