In this episode of WealthTech Unwrapped, Ned chats with Shameer Sachdev, the Founder and Managing Director of Growth Gorilla about digital marketing strategies for FinTechs. They share  their battle-tested tactics for effectively generating qualified leads through a strategic blend of content creation, events and innovative outreach. Listen in!

"...build good products, and then just don't tell anybody, and think everyone was just gonna rock up and buy them, which is not true...you can't have sales without marketing." - Ned

Key-Takeaways:

1. A consistent content strategy across owned channels is essential for B2B FinTech lead generation, fostering trust and awareness.

2. Experiment with messaging to find the most effective ways to engage prospects, as even small changes can significantly impact response rates.

3. While creative tactics can accelerate conversations, don't overlook the basics; accurate targeting and relationship-building are foundational for B2B FinTech marketing success.