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PPC Origins: Ian Segovia

Getting Granular
Getting Granular
Episode • Aug 21, 2019 • 29m

What you'll learn in this episode:

• How Ian started his career in blogging and video
• The path Ian took to learn more about paid media
• What the past, present, and future of paid media looks like
• What keeps him engaged in the paid media field
• How he maintains work life balance in the PPC space
• His views on machine learning and AI coming into the field
• Ian’s approach to client relations and how he handles reporting