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365 – Pinterest Interest Targeting, Idea Pins and Promoted Pins with Cali Waege

Gift Biz Unwrapped
Gift Biz Unwrapped
Episode • Apr 9, 2022 • 57m
Today we're covering 3 specific Pinterest strategies you can use right now to market your handmade products.

We dive into Interest Targeting, Idea Pins, and Promoted Pins. And true to form, Cali has some amazing Ninja tips coming your away with regard to these features - and Pinterest overall.

Cali is a Pinterest Marketing Strategist and owner of The Halcyon Hive - a marketing agency that helps female-led creative businesses leverage Pinterest as a powerful marketing platform.

She'll help you grow your business by getting new subscribers, sales, and leads through an optimized Pinterest funnel.

Consider this Part 2 – an extension of sorts from Episode #354 that aired in January of this year. In this prior podcast, Cali gave us a current look at the Pinterest platform and the role it can play for your business – very different from social media platforms. I encourage you to go back and listen to that.

But as we were talking, it became clear there were other enhanced opportunities offered on Pinterest that needed more time to do them justice. So that’s what we’re going to get into here. A Pinterest 2.0 if you will.

How Pinterest Is Different From Other Platforms



  • What sets Pinterest apart from other social media platforms is that it's a search and discovery tool.

  • The platform has evolved to be able to provide a full-funnel solution. There are more shopping opportunities on Pinterest.  More businesses are uploading their catalog so people can go from this search and discovery and inspiration phase all the way to the final checkout.

  • Pinterest looks at the content that you're saving and interacting with and will adapt to that. And this is where the algorithm comes in.  You're constantly seeing what you're interested in. Pinterest is tagging our account, boards, and pins with interests.



Pinterest Strategies For Handmade Business


Pinterest Interest Targeting:



  • Use keywords that people would be searching,

  • Start by creating boards using the interest words <-- listen for all the details on this

  • If you right-click on a board or pin and open it in an incognito tab (a private browser), it will actually show you the interests that it's being tagged to. <-- PRO TRICK! 



Listen to this full conversation for tons more tips & tricks on using Pinterest!

Pinterest Idea Pins:



  • Ideal pins are the newest pin format and they are taking over Pinterest.

  • Create Idea pins that inspire people to take action. Some of the things you can create

    • step-by-step guides

    • DIY projects

    • recipes

    • recorded videos




  • Features unique to Idea pins:

    • Customize fonts, colors, music - similar to Instagram stories

    • If your products are on Pinterest, you can tag them

    • Tag other accounts

    • You can tag up to 10 Topics (aka Interests) - use all 10

    • A bit longer than regular pins (Canva has the templates)

    • Cannot be scheduled via Tailwind

    • No links - Ideal pins are not clickable (but when people engage with them, they will see more of your other content so definitely worth your time)




  • Because they're new, Pinterest wants to feature Idea pins. That means they will get more engagement and impressions in a shorter period of time right now.

  • Sprinkle idea pins throughout your pins once or twice a week to give your account a boost.

  • Include a call to action at the end of your Ideal pin even though there's no link.

  • Add your idea pins to your relevant interest-targeted board.

  • Break videos up into smaller bites (around 30 seconds per video "page")

  • Save time by repurposing IG stories and reels as Pinterest Idea pins

  • Check trends.pinterest.com to find keywords that are trending on Pinterest. If you know what people are searching for, it'll help get more views on your pin.

  • Pinterest offers support for targeting and advertising setup.



Listen to all Cali's tips so you can jump on Idea pins now while they're hot! 

Pinterest Promoted Pins (aka Advertising):



  • Before you start advertising on Pinterest, make sure your account is optimized.

  • Awareness campaigns are pins to get out there in front of new audiences to just discover your name and your brand <- Tune in for more details on this!

  • Consideration campaign is optimized to get people to click on your pins.  It’s getting your pins out in front of people who are more likely to click on it.  It will lead them to your website or to the link that you're promoting to. <- Listen for tons more info on this!

  • A conversion campaign is going to target people who are more likely to convert.

  • Install Pinterest tags on your website BEFORE you begin to set up or run ads.

  • Listen in for tons more tips on advertising on Pinterest



Listen to the full episode to get all the Pinterest strategies you can put to work for your handmade business today!

Resources Mentioned




Cali's Contact Links


Website | Instagram | Pinterest | Facebook



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Thank you so much! Sue

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