Why do soft skills matter more than ever?

As AI automates more tasks, human skills - like communication, creativity, and teamwork - are becoming the new gold standard, at work and beyond.

But how do we actually measure and develop these skills meaningfully and at scale?

Deeper Signals, a personality assessment platform built by psychologists, blends rigorous psychometrics with intuitive tech to democratize self-awareness.

Their AI doesn’t replace human judgment - it augments it. Think of it as a smart coach: offering personalized insights, guiding hiring, and shaping development.

As Reece Akhtar, CEO & Co-founder, shared on A Better HR Business podcast:

“We started in a bedroom during COVID. Now, over half a million assessments later, we’re helping global enterprises align people, culture, and strategy - with data, not gut feel.”

In a wide-ranging discussion, Reece and I talked about:

✅ How Deeper Signals is bridging the gap between scientific rigor and user-friendly design.

✅ Why Reece believes soft skills are the new superpower in the age of AI.

✅ The challenge of building tools that work for HR, employees, and managers.

✅ How Deeper Signals stands out in a space full of both serious and “fun” assessments.

✅ Product evolution: What guides their roadmap and what they’ve learned building for scale.

✅ Why education and thought leadership play a key role in their customer strategy.

✅ Expanding their assessment library, deepening AI capabilities, and tracking big shifts in HR tech.

✅ And much more.

You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page.

Website: www.deepersignals.com

LinkedIn: www.linkedin.com/in/reeceakhtar

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast 

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