Ep.93 I Brian Smith I Deciding to Build a Global Brand: How the Founder of UGG Built a Billion-Dollar Brand
Brian Smith, the founder of UGG, shares his journey from selling boots out of his truck bed to the billion-dollar brand that we know and love today.
KEY TOPICS
Emotionally appealing to your target market.
Building and maintaining customer loyalty.
Technology has changed, but the rules of marketing are the same as they’ve always been.
Determining how you want your company perceived, then aligning your decisions with that goal.
DON'T HAVE TIME FOR THE FULL EPISODE? Check out the short highlight clip by searching Ep.93 HIGHLIGHT I Fostering customer loyalty, or download it directly using this link.
CONNECT WITH US
www.decidedlypodcast.com
Join us on Instagram: @decidedlypodcast
Join us on Facebook
Shawn’s Instagram: @shawn_d_smith
Sanger’s Instagram: @sangersmith
MAKING A FINANCIAL DECISION?
At Decidedly Wealth Management, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy.
LEARN MORE
www.decidedlywealth.com
SUBSCRIBE TO OUR WEEKLY DECISION-MAKING TIP EMAIL
Join us every Wednesday for more strategies to DEFEAT bad decision-making - one episode at a time!
MENTIONED IN THIS EPISODE
The Sash Bag
CONNECT WITH BRIAN SMITH
Website: https://briansmithspeaker.com/
“The Birth of a Brand” (Brian’s book): https://www.amazon.com/Birth-Brand-Brian-Smith/dp/1582705356/ref=sr_1_1?ie=UTF8&qid=1461080262&sr=8-1&keywords=birth+of+a+brand
LinkedIn: https://www.linkedin.com/in/briansmithuggfounder/
Instagram: @briansmithugg
Facebook: https://www.facebook.com/BrianSmithUGGFounder/
Brian is Australian born and was raised with an enduring passion for surfing and the surf culture. In his youth, he enjoyed the epic waves on both coasts of his home country. He was educated at the Institute of Chartered Accountants Australia, where he received his first of many business credentials. After ten years as a public...
KEY TOPICS
Emotionally appealing to your target market.
Building and maintaining customer loyalty.
Technology has changed, but the rules of marketing are the same as they’ve always been.
Determining how you want your company perceived, then aligning your decisions with that goal.
DON'T HAVE TIME FOR THE FULL EPISODE? Check out the short highlight clip by searching Ep.93 HIGHLIGHT I Fostering customer loyalty, or download it directly using this link.
CONNECT WITH US
www.decidedlypodcast.com
Join us on Instagram: @decidedlypodcast
Join us on Facebook
Shawn’s Instagram: @shawn_d_smith
Sanger’s Instagram: @sangersmith
MAKING A FINANCIAL DECISION?
At Decidedly Wealth Management, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy.
LEARN MORE
www.decidedlywealth.com
SUBSCRIBE TO OUR WEEKLY DECISION-MAKING TIP EMAIL
Join us every Wednesday for more strategies to DEFEAT bad decision-making - one episode at a time!
MENTIONED IN THIS EPISODE
The Sash Bag
CONNECT WITH BRIAN SMITH
Website: https://briansmithspeaker.com/
“The Birth of a Brand” (Brian’s book): https://www.amazon.com/Birth-Brand-Brian-Smith/dp/1582705356/ref=sr_1_1?ie=UTF8&qid=1461080262&sr=8-1&keywords=birth+of+a+brand
LinkedIn: https://www.linkedin.com/in/briansmithuggfounder/
Instagram: @briansmithugg
Facebook: https://www.facebook.com/BrianSmithUGGFounder/
Brian is Australian born and was raised with an enduring passion for surfing and the surf culture. In his youth, he enjoyed the epic waves on both coasts of his home country. He was educated at the Institute of Chartered Accountants Australia, where he received his first of many business credentials. After ten years as a public...
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