Establishing a Grassroots Communication Strategy with People Managers with Laura Borland, TA and Clinical Communications Director at Waters
This episode features an interview with Laura Borland, TA and Clinical Communications Director at Waters. Unlike most communications professionals, Laura has a PhD in Analytical Chemistry and began her career as a science consultant and government project manager. She found her passion in supporting scientists and communicating their stories to drive business outcomes.
In this episode, Amanda and Laura discuss manager-led communications, strategies for reaching people globally, and helping leaders become better communicators.
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“Executives need to identify that the managers are your best representatives of the employee base. They're the ones that are eyes and ears; they're all around, they see it. They're at that sort of level, and they really should be, hopefully, empowered and respected and heard. And that when we communicate to them, find ways to better empower and not just assume that they're going to cascade verbatim the message from on high. There's a lot of contextualization, translation to get that message from what the executive sees at a high-level strategic business, and even strategic cultural level, down into the organization to really pump the blood through and get those tactics, those strategies, all those things from the business and culturally through the organization.” – Laura Borland
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Episode Timestamps:
*(01:43): Laura’s background
*(06:48): Segment: Getting Tactical
*(07:14): One strategy that gets overlooked when trying to reach people globally
*(08:51): Laura opens her manager-led communication playbook
*(23:16): Segment: Seat at The Table
*(26:56): How Laura coaches leaders to be better communicators
*(30:51): Segment: Asking for a Friend
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Links:
Connect with Laura on LinkedIn