Hi everyone, we are back with another episode of our podcast allowing you to get to know people working behind the scenes of the crypto industry. Today we are joined by Eric Choy, a senior marketing manager at Ballet. Ballet is a U.S. company that makes easy, safe, reliable cryptocurrency storage products. The company was founded in 2019 and is based in Las Vegas, Nevada.
Welcome to the 171st episode of the Inside Crypto Podcast. This episode was recorded on October 31, 2023. If you’re reading this, you probably own a hardware wallet, and it's either a Trezor or Ledger. But did you know there are other choices? Today we speak with one such company about cold storage solutions, wallet tech, and much more.
Thanks, everyone for listening, and don’t forget to tune in next week when we speak to Shrikant Bhalerao, CEO and Co-Founder of Seracle.
Topics Covered Today:
We’ve got to drop you in the deep end, Eric. Most of our audience when I did a poll wanted to know why you haven’t seen more traction for your storage solution compared to companies like Ledger and Trezor.
Why not go for an electronic solution?
Before we get into it, let’s talk about Ballet for anyone who is not familiar.
I see some stickers on the actual card. Isn’t that a bit risky?
I may have come off listeners as not liking the product but let me tell you, I really do like the idea of not being dependent on batteries or electronic components. What are some of the challenges you’ve faced in getting the message out there?
Looking at the broader hardware wallet market. What do you think is the next step in innovation?
Given who you are, what has crypto adoption been like from your perspective?
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This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy