Patagonia vs. Urban Outfitters: Your Brand Integrity Matters

On this episode of Brand2Brand, Thomas and Veronica take a deeper look at why having brand integrity isn't voluntary if you want your audience to trust you. Social media has brought transparency to the forefront. Patagonia and Urban Outfitters have had wildly different experiences with their audience as a result.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.