How to Start a Company in an Industry You're Not Experienced In

My guest this week is Alice Ursini the founder of UMA

In this episode, Alice shares how she started a company with her friend in a sector she knew nothing about, but that fact worked to her advantage as to how having an outsider look at things made the company a success.  She shares all of her secrets on how to talk to your customer when they are children and what are the biggest mistakes a founder can make when building a company for children.

Alice also shares how got onto TechStars and how to effectively network.

This episode is packed filled with so much information make sure you check it out.

0:00 Introduction

6:00 Why she started her business

How to start a business when you're not trained in it

17:30 How to get on TechStars

19:15 speaking to customers when they are children

26:00 What is it like starting a business with a friend

30:00 How to network effectively

35:00 Startup Hack

If you have a question that you would like answered, email them over to our podcast producer Rosie at Rosie@stakester.com  #startup #businesstips #founder

If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!

This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.

Website - http://backyourself.show/