Had a killer conversation recently with Toko Nguyen from the Institute of Athlete Regeneration, and it got me thinking hard about something crucial: CHASING CLINICAL EXCELLENCE. He dropped a truth bomb: "If you're really that good, you're going to have a wait list." Man, that hit home. Early in my career, I was obsessed with being the best clinician. And you know what? That's what fueled our initial growth, not my non-existent business skills. If people aren't raving about you and sending everyone they know your way, you've got room to grow clinically.

🔑 Key Takeaways:

• Clinical Excellence is Your Best Marketing: If you're a 10/10 clinician, word-of-mouth will explode. Obsess over getting better, learning new approaches, and solving patient problems like a ninja.
• Be Honest: Are You Really That Good?: Don't just think you're good. If you're not getting consistent referrals and people aren't wowed by their experience, it's an objective sign you need to level up your clinical skills.
• Mastery is a Continuous Chase: You never "arrive" at being the best. Constantly seek out mentorship, courses, and challenge your current approaches. This relentless pursuit of excellence is what builds a rock-solid reputation.

🧠 Pro Tip:

• If a patient isn't getting the results you expect, that should bother you. Dive deep, figure out what you're missing, and seek out new knowledge. That obsession with improvement is what separates the good from the great.

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