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TWiG #194 The implications of Google's new ad policies / the 3-steps to make a successful free-to-play game

Deconstructor of Fun
Deconstructor of Fun
Episode • Aug 3, 2022 • 1h 1m

Special guest star, Matej Lancaric, a household name in the user acquisition circles and a podcaster extraordinaire (Two and a Half Gamers) joins the TWiG crew to give his view on Google’s latest Play Store policies and Apple’s new ad placements for advertisers. We also discuss whether Rockstar can get their culture less toxic and whether that will impact their super violent franchises. And we discuss if you really can make a great free-to-play game with just three steps...

the Gamescom event (link)

hosts: Eric Kress, Laura Taranto, Mishka Katkoff, and Matej Lancaric