Brutally Honest SEO Advice for Ecommerce Entrepreneurs
Kai Davis is a dynamite internet marketing professional. He’s really reinventing how his clients view SEO and creating an amazing suite offerings with which anyone can build an amazing organic stream for their website.
We discuss:
- How Kai boosts a website's findability
- Why you should focus on results, not SEO
- What best practices to follow
- What does on-site SEO involve?
- How do you get quality backlinks?
- The education problem that SEO faces
- What a bad SEO engagement looks like
- Link-building strategies for real SEO results
- The easiest SEO win you can use for your site
- How important are search rankings?
- An easy way to improve click-through rates
- Are you communicating trust?
- Kai's number one SEO tip.
If you want to learn more from Kai, he's got a newsletter where he dispenses more of the hot truth you heard here. Sign up at http://kaidavis.com/newsletter/
PS: Be sure to subscribe to the podcast via iTunes and write a review. iTunes is all about reviews!
Transcript....
Recorded: This is the Unofficial Shopify Podcast with Kurt Elster and Paul Reda, your resource for growing your Shopify business sponsored by Ethercycle.
Kurt: Welcome to the second episode of the Unofficial Shopify Podcast. I am your host, Kurt Elster. With me is my cohost and partner-in-crime, Paul Reda.
Paul: Hello.
Kurt: Joining us today is our guest and friend, Kai Davis. Kai, you're out in Portland. How's it going there?
Kai: Hey, folks. It's a nice and rainy overcast Portland day so it feels like home.
Kurt: Fantastic. Kai, you're my go-to SEO guy. Why don't you tell people a little bit about yourself?
Kai: Sure. I am a marketing consultant specializing in search engine optimization and helping my clients get found online through digital outreach promotion and link building. I figure my clients have wonderful content, wonderful websites. My role is to help people find out about those sites. Go out there on my clients' behalf, tell influencers, authorities, bloggers, and journalists about my client, their resources, their linkable assets, and promote that connection.
Kurt: It sounds like you've differentiated yourself. You're like, "I should wait more than just an SEO guy."
Kai: Totally. Totally. So many people practicing SEO out there but saying I need an SEO is like going to an architect and saying, I really need a hammer. You want a new house. You want a beautiful entry way. I am focused on the results for my clients which usually are traffic, sales, better image, not necessarily just, "Hey, we're going to do some SEO on your site." We're going to do best practices that help you get found online.
Kurt: Okay. Actually, tell us a little bit about those best practices.
Kai: Sure. It really splits into two different camps. You have on-site SEO and off-site SEO. With the on-site side of things, it's like saying, "We want to get everything tuned out that we can, make it easy for people to find us." The analogy I like using is saying, "If you're going to have people over to your house, you're going to tie some balloons to your mailbox so they know exactly where you are."
I think that's what on-site SEO really is. What can we do to make it so when people come by, they're able to find your site. It covers the normal stuff, title pegs, headers, headlines, on-page content, what keywords are we targeting? Just making sure everything is as perfect as it can be.
When it comes to off-site stuff, again, that end goal is we want to get traffic to your site. We want to get interesting people finding your site and saying, "Hey, this is what I want." To do that, the best