Ray Keating makes the case that writers should explore new genres of writing as new opportunities. He talks about his own experiences of writing in different arenas, and argues that genre choices should be based on your passions, interests, expertise, experience, imagination, and market assessment. While you need to read, research and learn, don’t get bogged down in preparation. Give yourself a time limit on researching, and then take the plunge.As for Ray Keating’s books, THE REALISTIC OPTIM...