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2Bobs—with David C. Baker and Blair Enns • Listen on Fountain
2Bobs—with David C. Baker and Blair Enns
David C. Baker and Blair Enns
Show • 224 episodes
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Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
Episodes
Activity
How to Get $500M to Build a Website
Episode • Sep 10
When a Key Employee Wants Equity
Episode • Aug 27
SpamHack Your Way to Growth!
Episode • Aug 13
What I Learned From Teaching Motorcycle Racing
Episode • Jul 30
A DIY New Business System
Episode • Jul 16
Dealing With Today's Employee
Episode • Jul 2
There Is No Credential Meeting
Episode • Jun 18
The Waterfall of Differentiation
Episode • Jun 4
Always Be Anchoring
Episode • May 21
What to Ask, Sign, and Share With a Potential Buyer
Episode • May 7
The Power of a Metaphor
Episode • Apr 23
Should You Entertain That Acquisition Offer?
Episode • Apr 9
When Your Clients Talk to Each Other
Episode • Mar 26
Facing an Existential Crisis?
Episode • Mar 12
Who Should Set Prices?
Episode • Feb 26
10 Reasons a Buyer Might Want Your Firm
Episode • Feb 12
To Standardize or Customize
Episode • Jan 29
Don't Bother Eating Your Veggies
Episode • Jan 15
Adapting Hiring Strategies Over Time
Episode • Jan 1
The Barbell of Pricing Risk
Episode • Dec 18, 2024
Selling Your Professional Services Firm
Episode • Dec 4, 2024
Questions, Not Answers
Episode • Nov 20, 2024
Assume an Advantaged Player
Episode • Nov 6, 2024
The Four Conversations: A New Model for Selling Expertise
Episode • Oct 23, 2024
200th Episode Special
Episode • Oct 9, 2024
How Account Managers Deliver Strategy
Episode • Sep 25, 2024
How to Avoid Commodifying Your Offering
Episode • Sep 11, 2024
Are Email Newsletter Even Viable Anymore?
Episode • Aug 28, 2024
How to Make Horizontal Positioning Work
Episode • Aug 14, 2024
Are You Fishing in the Right Pond?
Episode • Jul 31, 2024
Leading in a Chaotic World
Episode • Jul 17, 2024
Creating a Premium Pricing Culture
Episode • Jul 3, 2024
Building a Scalable Sales Strategy
Episode • Jun 19, 2024
Have We Hit Peak Strategy?
Episode • Jun 5, 2024
What Tech Bros Get Right...and Wrong
Episode • May 22, 2024
Turning Your Delivery Team Into a Sales Team
Episode • May 8, 2024
Advising Clients Ethically
Episode • Apr 24, 2024
Just Stop Talking
Episode • Apr 10, 2024
Working With a Maverick
Episode • Mar 27, 2024
The Dichotomy of the Expert Salesperson
Episode • Mar 13, 2024
Maximizing Pro Bono Opportunities
Episode • Feb 28, 2024
Attending the Way
Episode • Feb 14, 2024
A 7-part Theory of Principal Compensation
Episode • Jan 31, 2024
The Time Value of Knowledge
Episode • Jan 17, 2024
Revisiting Remote Work
Episode • Jan 3, 2024
Ditch the (Sales) Script
Episode • Dec 20, 2023
Constrained by Artificial Boundaries
Episode • Dec 6, 2023
A Theory of Leisure
Episode • Nov 22, 2023
The Death Throes of the Pitch
Episode • Nov 8, 2023
How Much Should You Spend on Your Own Marketing?
Episode • Oct 25, 2023
The Conflicting Ethics of Selling and Negotiating
Episode • Oct 11, 2023
Doing Employee Orientation Right
Episode • Sep 27, 2023
The War on Payment Terms
Episode • Sep 13, 2023
What Your Team Wants From You
Episode • Aug 30, 2023
How to Ask for Referrals
Episode • Aug 16, 2023
How to Make Referrals
Episode • Aug 2, 2023
Do You Even Need New Business People?
Episode • Jul 19, 2023
Predictive Traits of Successful Owners
Episode • Jul 5, 2023
Six Barriers to New Business Success
Episode • Jun 21, 2023
Ten Questions I Want to Ask You
Episode • Jun 7, 2023
Qualities of the World’s Best Project Managers
Episode • May 24, 2023
CRM and the Mistakes to Avoid
Episode • May 10, 2023
Why We Suck at Negotiating
Episode • Apr 26, 2023
Developing a Client Conflict Strategy
Episode • Apr 12, 2023
Inbound, Outbound, and In Between
Episode • Mar 29, 2023
The Perils of "Good/Better/Best" Pricing
Episode • Mar 15, 2023
Reverse Trojan Horse Syndrome
Episode • Mar 1, 2023
Is Your Firm Addicted to New Business?
Episode • Feb 15, 2023
Secret Tradecraft of Elite Advisors
Episode • Feb 1, 2023
Innoficiency in Your Agency
Episode • Jan 18, 2023
Churn, Baby, Churn
Episode • Jan 4, 2023
Reboot Your Culture Through New Business
Episode • Dec 21, 2022
Who Should Be Promoted?
Episode • Dec 7, 2022
Maintaining the Expert Position...After the Sale
Episode • Nov 23, 2022
When Your Engagement Level Drops
Episode • Nov 9, 2022
The Marketing Procurement Problem
Episode • Oct 26, 2022
The Agency Gatekeeper
Episode • Oct 12, 2022
Prostitutes and Scope Creep
Episode • Sep 28, 2022
How Would You Prepare for a Downturn?
Episode • Sep 14, 2022
Selling Should Be Fun or You Aren't Doing It Right
Episode • Aug 31, 2022
Models Everywhere
Episode • Aug 17, 2022
How Categories and Positioning Options Might Change
Episode • Aug 3, 2022
The Evolution of a Marketing Firm
Episode • Jul 20, 2022
Shortcomings of the EBITDA Multiplier
Episode • Jul 6, 2022
The Emotional Journey of Buying and Selling
Episode • Jun 22, 2022
Hard Lines, Soft Lines
Episode • Jun 8, 2022
Designing Your Service Offerings
Episode • May 25, 2022
Secrets Behind the Killer Website
Episode • May 11, 2022
Why All My Content Is Ungated
Episode • Apr 27, 2022
Selling to Different Buyer Types
Episode • Apr 13, 2022
The Power of Process
Episode • Mar 30, 2022
What Would YOUR Employee Review Look Like?
Episode • Mar 16, 2022
Secrets Behind the Killer Proposal
Episode • Mar 2, 2022
Six Hidden Benefits of Client Concentration
Episode • Feb 16, 2022
Everything Can Change in One Conversation
Episode • Feb 2, 2022
Languishing
Episode • Jan 19, 2022
Your Job Is the Future—Theirs Is to Keep You Honest in the Present
Episode • Jan 5, 2022
Sales Clichés and the Damage Done
Episode • Dec 15, 2021
Ten Set Pieces
Episode • Dec 1, 2021
Collecting From Deadbeat Clients
Episode • Nov 17, 2021
Firing a Client
Episode • Nov 3, 2021
Attribution Errors
Episode • Oct 20, 2021
How to Write That Book
Episode • Oct 6, 2021
Should You Write That Book?
Episode • Sep 22, 2021
Are You Ready for a Minority Partner?
Episode • Sep 8, 2021
Approaching Normal
Episode • Aug 25, 2021
Talking About Mental Health
Episode • Aug 11, 2021
Orbiting the Giant Hairball
Episode • Jul 28, 2021
Five Levels of Pricing Success
Episode • Jul 14, 2021
Your Four Advantages Over an In-House Department
Episode • Jun 30, 2021
A Ten Year Retrospective on the Manifesto
Episode • Jun 16, 2021
What an Acquirer Will - and Will Not - Care About
Episode • Jun 2, 2021
You Contain Multitudes
Episode • May 19, 2021
The Challenges of Growing Too Quickly
Episode • May 5, 2021
The Tao of No
Episode • Apr 21, 2021
What a Normal Person Thinks of Your Creative Firm
Episode • Apr 7, 2021
Communication Components in Your Sales Toolbox
Episode • Mar 24, 2021
Performance Bands
Episode • Mar 10, 2021
Creative Bullshit Bingo
Episode • Feb 24, 2021
Is "Agency" Still the Right Word?
Episode • Feb 10, 2021
Let's Talk About Money
Episode • Jan 27, 2021
The Enemy Within
Episode • Jan 13, 2021
Holding Opposite Perspectives in a Healthy Tension
Episode • Dec 30, 2020
Slapping Down Your Childlike Glee
Episode • Dec 16, 2020
Myth of "I Just Need More Opportunities to Get in Front of Prospects"
Episode • Dec 2, 2020
Big Clients Vs Small Clients
Episode • Nov 18, 2020
The Great Migration
Episode • Nov 4, 2020
Foibles of an Executive Leadership Team
Episode • Oct 21, 2020
Transcending Timesheets
Episode • Oct 7, 2020
How Our Deepest Fears Shape Our Approach to Business
Episode • Sep 23, 2020
Objections to Specialization
Episode • Sep 9, 2020
Do Generalists Really Triumph Over Specialists?
Episode • Aug 26, 2020
The Rungs You Can Reach on the Ladder of Lead Generation
Episode • Aug 12, 2020
The Journey From Generalist to Specialist
Episode • Jul 29, 2020
How and When to Talk About Your Firm
Episode • Jul 15, 2020
Four Regrets You're About to Have
Episode • Jul 1, 2020
When to Shut Up and Listen and When to Speak Up
Episode • Jun 17, 2020
Critical Questions Your New Business Person Should Be Able to Answer
Episode • Jun 3, 2020
The Hate Sandwich You're About to Eat
Episode • May 20, 2020
Will You Be My Friend
Episode • May 6, 2020
Changes in the Agency Client Landscape
Episode • Apr 22, 2020
Business As Unusual - Managing in a Pandemic
Episode • Apr 8, 2020
When Rightsizing Makes Sense...And How to Do It
Episode • Mar 25, 2020
The Power of Options
Episode • Mar 11, 2020
How Digital Firms Are Different
Episode • Feb 26, 2020
The Impact of Agile in the Real World
Episode • Feb 12, 2020
Phase Your Client Engagements
Episode • Jan 29, 2020
Understanding Account People
Episode • Jan 15, 2020
What Leverage Do You Have With Client Contracts and MSAs?
Episode • Jan 1, 2020
When You Put Someone Else In Charge of Your Firm
Episode • Dec 18, 2019
Productized Vs Customized Services and Monthly Recurring Revenue
Episode • Dec 4, 2019
Which RFPs Should You Respond To?
Episode • Nov 20, 2019
A Podcast After-Action Review
Episode • Nov 6, 2019
Common Traits of Success
Episode • Oct 23, 2019
The Only New Business Indicator That Matters
Episode • Oct 9, 2019
Taking the Team Seriously
Episode • Sep 25, 2019
Top Ten New Business Development Myths
Episode • Sep 11, 2019
Six Staffing Blunders
Episode • Aug 28, 2019
Making Adversarial Assumptions in the Sales Process
Episode • Aug 14, 2019
Building Your Personal Brand
Episode • Jul 31, 2019
Can We Learn Anything From the Consulting Firms?
Episode • Jul 17, 2019
Be the Client You Want to See in the World
Episode • Jul 3, 2019
Size Matters
Episode • Jun 19, 2019
Different Pricing Models
Episode • Jun 5, 2019
Greatness Requires Discomfort
Episode • May 22, 2019
Selling to Clients With In-house Resources
Episode • May 8, 2019
Things Principals Should Do More Of
Episode • Apr 24, 2019
There Are NOT Seven Reasons Why Clients Hire You
Episode • Apr 10, 2019
Where Do Ideas Come From?
Episode • Mar 27, 2019
It's a Small World After All
Episode • Mar 13, 2019
Why Account People Should Close New Business
Episode • Feb 27, 2019
A Beginner's Guide to Negotiating
Episode • Feb 13, 2019
Seven Positioning Mistakes to Avoid
Episode • Jan 30, 2019
Debriefing After a New Business Call
Episode • Jan 16, 2019
Shoot - Now What Do We Do?
Episode • Jan 2, 2019
Selling in One Lesson
Episode • Dec 19, 2018
The Risk Episode
Episode • Dec 5, 2018
Open Book Management
Episode • Nov 21, 2018
Alternative Forms of Reassurance
Episode • Nov 7, 2018
Seven Strategies to Grow Accounts
Episode • Oct 24, 2018
The Best Ways to Disrespect Account People
Episode • Oct 10, 2018
The Seven Masteries of the Rainmaker
Episode • Sep 26, 2018
If I Were Starting Over
Episode • Sep 12, 2018
The X-Factor
Episode • Aug 29, 2018
Starting...Existing...Thriving
Episode • Aug 15, 2018
Replacing Presentations With Conversations
Episode • Aug 1, 2018
Reviewing the "Surveillance Footage"
Episode • Jul 18, 2018
Hacking Heuristics
Episode • Jul 4, 2018
Collaborating with Competitors
Episode • Jun 20, 2018
Four Segments of New Business
Episode • Jun 6, 2018
Using Assessment Instruments in Your Firm
Episode • May 16, 2018
Thoughts on Partnership
Episode • May 2, 2018
What Good Clients Are Really Looking For
Episode • Apr 18, 2018
Mastering the Value Conversation
Episode • Apr 4, 2018
Defining Success for Creatives
Episode • Mar 21, 2018
Words That Make Us Wince
Episode • Mar 7, 2018
Positioning Cheats
Episode • Feb 21, 2018
Words We Try to Define
Episode • Feb 7, 2018
The Business of Expertise - Part 3, Live from London
Episode • Jan 24, 2018
Pricing Creativity
Episode • Jan 10, 2018
Planning for the New Year
Episode • Dec 27, 2017
Valuing and Selling Your Firm
Episode • Dec 13, 2017
The Complexities of Commission Culture
Episode • Nov 29, 2017
The Role of Profit in a Creative Enterprise
Episode • Nov 15, 2017
Mea Culpa
Episode • Nov 1, 2017
The Science Behind Structuring Roles
Episode • Oct 18, 2017
The Business of Expertise - Part 2
Episode • Oct 4, 2017
Seven Words You Can't Say in Business Development
Episode • Sep 20, 2017
Paid Time Off or Earned Time On
Episode • Sep 6, 2017
An Introduction to Blair Enns
Episode • Aug 23, 2017
How to Drive Your Employees Bat Sh*t Crazy
Episode • Aug 9, 2017
Being Like Everyone Else
Episode • Jul 26, 2017
An Introduction to David C. Baker
Episode • Jul 12, 2017
How Much Should You Write?
Episode • Jun 28, 2017
The Business of Expertise - Part 1
Episode • Jun 14, 2017
What Happens When You're Away
Episode • May 31, 2017
Why Advertising Agencies Don't Advertise
Episode • May 17, 2017
Thriving In the Middle of the Road
Episode • May 3, 2017
A Sales Skeptic Interviews a Sales Expert
Episode • Apr 19, 2017
Five Irrational Fears
Episode • Apr 5, 2017
The New Entrepreneur
Episode • Mar 15, 2017
Truths and Myths About Money
Episode • Mar 1, 2017
Say What You Think
Episode • Feb 15, 2017
How Not to Act Like an Expert
Episode • Feb 1, 2017
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